I supported user-led product marketing strategies for digital platforms in e-commerce and medical tourism, with a focus  on customer behavior and platform optimization. At My 1Health, I used psychographic segmentation and media  consumption habits to inform patient-hospital matching and refine product features. I validated demand for specialized  treatments through SEO-driven content and landing page tests, improving user engagement and service uptake. By aligning  messaging with user decision journeys, I helped optimize onboarding flows and booking pathways, driving both partner  revenue and platform retention. This cross-functional work contributed directly to product strategy and user experience  improvements.